How-to Crowdfund a Documentary
Updated: Oct 5
With sponsor budgets under pressure and costs rising, filmmakers are struggling to avoid compromising the quality of their output. Crowdfunding is one option, and for documentary filmmakers it can be a game-changer.
Here's a summary of the various crowdfunding models and popular platforms available to filmmakers seeking funding for their projects:
Crowdfunding Models
Reward-based crowdfunding: Contributors receive predetermined rewards in exchange for their donations.
Equity-based crowdfunding: Investors receive a share in the project or company in exchange for their financial support.
Donation-based crowdfunding: Contributors donate without expecting anything in return.
Subscription-based crowdfunding: Creators receive ongoing financial support from fans through regular payments.
Popular Documentary Crowdfunding Platforms
General Platforms
All-or-nothing funding model
Charges 5-10% of raised funds
38% success rate for film and video projects
Offers both fixed (all-or-nothing) and flexible funding options
One of the first crowdfunding platforms
Film-Specific Platforms
Dedicated to filmmakers
Claims 84% success rate
Provides distribution opportunities
Charges 5% from successfully funded campaigns
Connects filmmakers with investors, sales agents, and distributors
Offers script analysis and financial forecasts
Other Notable Platforms
Patreon: Subscription-based model for ongoing support
GoFundMe: Flexible funding platform for various projects
CrowdFunder: UK-based equity crowdfunding platform
Wefunder and StartEngine: Equity-based funding platforms
FilmHedge: Marketplace connecting filmmakers with investors
Considerations for Filmmakers
Choose a platform that aligns with your project's needs and goals.
Set realistic funding targets.
Create engaging campaign materials, including a compelling pitch and video.
Offer attractive rewards to backers.
Develop a strong marketing and promotion strategy.
Maintain consistent communication with your audience throughout the campaign.
Consider the platform's fees, funding models, and track record in supporting film projects.
By leveraging these documentary crowdfunding models and platforms, filmmakers can not only raise funds but also build an audience, generate buzz, and create a community around their projects.
